Everlane Navigation and Discoverability Strategy
My Role: Product designer, Content audit and research, Core feature additions, Style update
Building navigation features that increase discoverability across the site and help users make clear informed decisions. Increase users awareness of where they are on the site at all times, help provide more exploration points, allow users to narrow down more quickly to their interest. Redesign overall IA structure, re-merchandise existing categories, and develop sub-categories allowing for future growth and flexibility. Research and develop dimensional filters, breadcrumbs, search, canonical product pages, marketing efforts longer lasting and collection embedded, tooling to retire collection and products, 404 redirect solutions.