Kat Saville. Product design, User experience, Prototyping & Strategy.

Venmo Case Study


Venmo Design Exercise

My Role: Navigation and discoverability redesign, Style update

Venmo is a free digital wallet that lets you make and share payments with friends. Venmo is about making these exchanges stressless and fun, so grabbing dinner for your friends and getting paid back is instant and painless. Venmo allows you to link your bank accounts or debit cards in lieu of cumbersome check or cash paybacks. 

They have come a long way as a business, but need to reconsider the foundations and basic assumptions behind their information architecture and navigational affordances. My goal was to provide clear, prominent, and consistent navigation for key product functions. How can we create a foundation for more accessible features?

Observations: Important functionality is not properly prioritized. Confusing emphasis on social capabilities of public transactions, likes, and commenting. Core features are buried in burger menu with limited hierarchy and could easily be aggregated. No ability to tag transactions for context or filtering for a data-driven look at user’s history. No built-in ability to itemize pay or request for ease of tracking. No group-split or percentage tool built into pay or request.