Store Pickup Integration
Q1 FY21

Bringing the MVP of buy online/pickup in-store to the Nike App and Nike.com. Working around distinct service limitations of our product offering set differentials between fulfillment centers and stores—with ship to store and ship from store fulfillment coming as a progressive enhancement to more fully support Omni operations.

Features

Creating the foundation of Omni through North America release of store pickup, rapidly expanding to support globalization, developing fulfillment methods. MVP release only supports a singular form of pickup fulfillment—if any item within a user's order is not available for pickup—pickup is entirely unavailable for the user. Goal to elevate pickup without generating user confusion or disappointment with limited pickup fulfillment options within the first release.

• Clear indications of product availability and fulfillment methods on the Product Page specific to individual SKU.

  • Integrating estimated deliver date

  • Integrating store availability

• Clear indications of product availability and fulfillment methods in Bag specific to multiple SKUs.

  • Integrating estimated deliver date

  • Integrating store availability

• Reformatting Store Pages to support Omni availability

• Developing map and map hierarchy to support variants of Omni locations—Nike Flagship Stores, Factory Stores, Third Party Doors (Footlocker, Dicks, etc.), and pickup locations.

• Establish automation and fallbacks of location gathering to serve the most relevant service information without requiring user initiation.

• Establishing and maintaining user store selection or recommendations across member journeys or sessions.

• Creating pickup and delegate flow within checkout infrastructure in Nike App and Nike.com.

• Supporting Omni pickup communication and timing in Post-Purchase.

• Globalization effort for Europe, Middle East, Africa, Asia, and China-specific requirements. Delineating Click & Collect and Omni offerings overlapping but distinct features.

Nike Omni Checkout Update
Q2 FY21 - Q4 FY21

The infrastructure of legacy checkout was not designed to support complex fulfillment options. As additional Omni features are delivered—we risk overloading the user by working around a broken system while creating immense product debt. Checkout experience in Nike App and Nike.com should be reoriented, with the priority of supporting straightforward Omni offerings while updating legacy architecture and legacy styling to integrate with the design system.

Features

• Nike.com leveraging Design System components

• Leveraging insight tested selection states to support better user understanding (seriously look at the legacy selection state—it is a miracle users make it through Checkout)

• Redefine checkout architecture to serve a variety of Omni offerings

  • Pickup in Store

    • store availability (pickup today/tomorrow)

    • ship to store (pickup date)

    • Curbside pickup

    • Pickup scheduling

    • Third-party stores

  • Pickup locations

    • Click and Collect

  • Shipping

    • Fast (ship from store)

    • Vast (ship from fulfillment centers)

    • Sustainable (grouped shipment)